Rita’s Italian Ice®, the nation’s largest Italian Ice concept with over 550 stores in 19 states, announced its annual Paper Lemon Fundraising campaign and seventh annual partnership with Alex’s Lemonade Stand Foundation, (ALSF), a national nonprofit dedicated to finding a cure for all kids with cancer. Beginning June 1st and continuing through June 30th, Rita’s Ice at 2777 Highway 54 West, Peachtree City, GA, encourages Guests to donate $1 for a paper lemon to raise money for the charity. The lemons will be displayed on a “Wall of Hope,” a visual tribute to the community’s participation in the fundraiser.Since 2006, Rita’s has been a corporate partner of ALSF and implemented the paper lemon campaign to help raise funds for pediatric cancer research, one Lemon Ice at a time. In honor of the Foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s renamed its Lemon Ice flavor—“Alex’s Lemonade.” Lemon, one of Rita’s original flavor offerings when the company was established in 1984, is still one of the company’s most popular flavors.
Last year’s Paper Lemon Fundraising Campaign generated more than a half a million dollars in donations – one of the largest amounts Rita’s has raised since the partnership began. Over the past six years, Rita’s has collectively raised more than $3 million for pediatric cancer research, becoming the leading corporate fundraising partner for Alex’s Lemonade Stand Foundation.
“We couldn’t be more proud of our community and our Treat Team’s efforts in raising funds and awareness for children battling cancer,” said Amy Davis, Rita’s Italian Ice, Peachtree City, GA. “This year we hope our Lemon Fundraiser raises even more money for the fight against childhood cancer.”
“We are continuously amazed by the ongoing support Rita's Franchise Company has provided to Alex's Lemonade Stand Foundation," said Jay Scott, Alex's father and Executive Director of ALSF. "By enlisting the support of their Guests, Rita’s helps to continue our daughter's legacy and allows us to take strides toward finding a cure for all children with cancer."
“We are continuously amazed by the ongoing support Rita's Franchise Company has provided to Alex's Lemonade Stand Foundation," said Jay Scott, Alex's father and Executive Director of ALSF. "By enlisting the support of their Guests, Rita’s helps to continue our daughter's legacy and allows us to take strides toward finding a cure for all children with cancer."
